History

Ultrasound Preview Ltd. was the first permanent, non-diagnostic ultrasound company in Canada. Since 1993, we have been providing non-diagnostic ultrasound scans for modern, expectant couples.

In 1993, budget cutbacks became a reality when provincial public health care announced that the once standard, free, fetal picture provided by hospital ultrasounds were an “unnecessary frill”. It was at that time that Rhonda Hamilton, a Registered Diagnostic Medical Sonographer, decided to start her own business and offer expectant parents a peek at their unborn child through a “Window to the Womb”.

Rhonda embarked on an extensive market research plan to determine if expectant parents would want to bond with their unborn child through a high-feedback, non- diagnostic ultrasound scan, and be willing to pay for this opportunity.

Results showed that 69 per cent of those surveyed would support a non-diagnostic ultrasound business. The survey also indicated that once this “new concept” had been moved from the introductory stage into the awareness and acceptance stages (estimated to be five years), more expectant parents would be interested. The survey also concluded that those who had enjoyed this experience with their first child would be interested in ultrasound images for subsequent pregnancies.

To date, these expectations have been exceeded and Ultrasound Preview continues to help expectant parents prepare for a new baby.